Content Marketing template


The Content Marketing Template in PowerPoint format includes three slides. Firstly we have Content Marketing purposes template. Secondly we present the template of Metrics for Sales. Finally is Brand Awareness and Visibility Metrics. As the same diagram PowerPoint template series, you can also find our Data Mining, Machine Learning, cloud computing, Artificial Intelligence, Industry 4.0 and BlockChain , Digital marketing PowerPoint templates.

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

Slide 1, Content Marketing template

It is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users
Content Marketing diagram
Content Marketing

Slide 2, Marketing template of Metrics for Sales

Businesses focused on increasing sales through content marketing should look at metrics below.Conversion through the sales process (the process from sign-up to check-out), including:

  • Click-through-rates at each stage of the conversion funnel
  • Time spent on the page
  • Re-engagement (i.e., % of returning visitors)
  • Click-through across product pages
Content Marketing diagram
Content Marketing

Slide 3, Brand Awareness and Visibility Metrics

Businesses focused on expanding their reach to more customers will want to pay attention to the increase in volume of visitors, as well as the quality of those interactions.

  • Number of visitors to a page
  • Time spent on the page
  • Click-through across pages/ photos
  • Number of emails collected
Content Marketing diagram
Content Marketing

For detailed info on it, please refer to Wikipedia.

Type: PPTX

Aspect Ratio: Standard 4:3
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Aspect Ratio: Widescreen 16:9
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