The Digital marketing Template in PowerPoint format includes three slides. Firstly we have content marketing planning template. Secondly we present how to Increase content marketing effectiveness. Finally you can enjoy the content marketing channels. As the same diagram PowerPoint template series, you can also find our Data Mining, Machine Learning, cloud computing, Artificial Intelligence, Industry 4.0 and BlockChain PowerPoint templates.
Content marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Slide 1, Digital marketing planning template
Using Dr Dave Chaffey’s approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful content marketing strategy must structure their plan by looking at opportunity, strategy and action.
Slide 2, Increase Digital marketing effectiveness
Marketers also find email an effective strategy when it comes to content marketing as it is another way to build a long term relationship with the consumer. Listed below are some aspects that need to be considered to have an effective digital media campaign and aspects that help create an effective email system.
- Interesting mail titles differentiate one advertisement from the other.
- Establishment of customer exclusivity: A list of customers and customer’s details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer’s previous buyer behaviour.
- Low Technical Requirements: In order to get the full use out of digital marketing it is useful to make you advertising campaigns have low technical requirements.
- Rewards: The lucrative offers would always help in making your digital campaign a success.
Slide 3, Digital marketing channels
- Affiliate marketing – Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform.
- Display advertising – As the term implies, online display advertising deals with showcasing promotional messages or ideas to the consumer on the internet.
- Email marketing – Email marketing in comparison to other forms of digital marketing is considered cheap.
- Search engine marketing – Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
- Social Media Marketing – The term ‘Digital Marketing’ has a number of marketing facets as it supports different channels used in and among these, comes the Social Media.
- In-game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.
- Video advertising – This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos.
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