The Social media marketing Template in PowerPoint format includes four slides. Firstly we have the Social media plan and strategy. Secondly we present Social media platforms and interaction. As the same diagram PowerPoint template series, you can also find our Maslow’s hierarchy of needs, SWOT Analysis, Venn diagram, Data Mining, Machine Learning, cloud computing, Artificial Intelligence and BlockChain PowerPoint templates.
The Social media marketing PowerPoint templates include four slides.
Slide 1 and 2, Social media marketing plan and strategy templates.
Firstly Social media marketing is the use of social media platforms and websites to promote a product or service. Then the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Finally Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
There are two basic strategies for engaging the social media as marketing tools:
- The passive one, Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities.
- The active one, Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.
Slide 3 and 4, Social media marketing platforms and interaction templates.
When using social media websites, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy:
- Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.
For detailed info on Social media content, please refer to Wikipedia.
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