The AIDA model Template in PowerPoint format includes four slides. Firstly we have the AIDA marketing diagram for The Purchase Funnel. Secondly we present AIDA model in Marketing Sales Funnel. In the end it is AIDA model in other diagram. As the same diagram PowerPoint template series, you can also find our Data Mining, Machine Learning, cloud computing, Artificial Intelligence and BlockChain PowerPoint templates.
The AIDA model PowerPoint templates include three slides.
Slide 1, AIDA model or the Purchase Funnel.
AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision.
Slide 2, AIDA model or Marketing Sales Funnel.
The AIDA marketing is just one of a class of models known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.
- Attention – The consumer becomes aware of a category, product or brand (usually through advertising)
- Interest – The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle
- Desire – The consumer develops a favorable disposition towards the brand
- Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase
Slide 3, AIDA marketing template.
The purchase funnel illustrates the relative number of prospective purchasers over time. The basic AIDA marketing is one of the longest serving hierarchical models, having been in use for more than a century. Using a hierarchical system, such as AIDA, provides the marketer with a detailed understanding of how target audiences change over time, and provides insights as to which types of advertising messages are likely to be more effective at different junctures. At the same time you can also refer to the fully explanation of AIDA model in Wikipedia.
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