The Market segmentation Template in PowerPoint format includes four slides. Firstly we have the Bases for segmenting consumer markets. Secondly we present Consumer segmentation by Demographic segmentation, Behavioral segmentation and Geographic segmentation. As the same diagram PowerPoint template series, you can also find our Data Mining, Machine Learning, cloud computing, Artificial Intelligence and BlockChain PowerPoint templates.
The Market segmentation PowerPoint templates include four slides. Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments
Slide 1, Market segmentation bases
A major step in the segmentation process is the selection of a suitable base. In addition, the segmentation approach must yield segments that are meaningful for the specific marketing problem or situation. In reality, marketers can segment the market using any base or variable provided that it is identifiable, substantial, responsive, actionable and stable.
Slide 2, Market segmentation by Demographic
This segmentation is quantifiable population characteristics. (e.g. age, gender, income, education, socio-economic status, family size or situation).
Slide 3, Consumer segmentation-Behavioral segmentation
It can be explained with Purchasing, consumption or usage behavior. (e.g. Needs-based, benefit-sought, usage occasion, purchase frequency, customer loyalty, buyer readiness).
Slide 4, Consumer segmentation-Geographic segmentation
It can be explained with combination of geographic & demographic variables. At the same time you can also refer to the fully explanation of Market segmentation in Wikipedia.
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