Marketing strategy template

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The Marketing strategy Template in PowerPoint format includes three slides. Firstly we have the Brief history of strategic marketing. Secondly we present Marketing strategy in Strategic marketing planning. Finally is the Vision Statement.  As the same diagram PowerPoint template series, you can also find our Data Mining, Machine Learning, cloud computing, Artificial Intelligence, Industry 4.0 and BlockChain , Digital marketing PowerPoint templates.

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Slide 1, Brief history of strategic marketing template

Marketing scholars have suggested that strategic marketing arose in the late 1970s and its origins can be understood in terms of a distinct evolutionary path.

  • Budgeting Control
  • Long Range Planning
  • Strategic Planning
  • Strategic Marketing Management
  • Resource Based View (RBV)
Marketing strategy diagram
Marketing strategy

Slide 2, Strategic marketing planning templates

Marketing strategy involves mapping out the company’s direction for the forthcoming planning period, whether that be three, five or ten years. It involves undertaking a 360° review of the firm and its operating environment with a view to identifying new business opportunities that the firm could potentially leverage for competitive advantage.

Strategic planning seeks to address three deceptively simple questions, specifically:

    • Where are we now? (Situation analysis)
    • What business should we be in? (Vision and mission)
    • How should we get there? (Strategies, plans, goals and objectives)

Other Strategic analysis’ tools and techniques, including PEST analysis, SWOT analysis.

Marketing strategy diagram
Marketing strategy

Slide 3, Strategic marketing Vision Statement

The vision and mission address the second central question, ‘Where are we going?’ At the conclusion of the research and analysis stage, the firm will typically review its vision statement, mission statement and, if necessary, devise a new vision and mission for the outlook period.

A strong vision statement typically includes the following

  • Competitive scope
  • Market scope
  • Geographic scope
  • Vertical scope
Marketing strategy diagram
Marketing strategy

For detailed info on Marketing strategy, please refer to Wikipedia.

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