The Email marketing Template in PowerPoint format includes three slides. Firstly we have its two types. Secondly we present its Advantages and disadvantages compared with traditional emails. Finally is its Legal requirements. As the same diagram PowerPoint template series, you can also find our Data Mining, Machine Learning, cloud computing, Artificial Intelligence, Industry 4.0 and BlockChain , Digital marketing and other more PowerPoint templates.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Slide 1, Email marketing types
It can be carried out through different types of emails:
- Transactional emails
- Direct emails
Slide 2, Email marketing Advantages and disadvantages
There are both advantages and disadvantages to using it in comparison to traditional advertising mail.
Slide 3, Legal requirements
Countries have enacted laws to regulate email marketing providers.
- Canada, The “Canada Anti-Spam Law” (CASL) went into effect on July 1, 2014.CASL requires an explicit or implicit opt-in from users, and the maximum fines for noncompliance are CA$1 million for individuals and $10 million for businesses
- Australia, Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013)
- EU, In 2002 the European Union (EU) introduced the Directive on Privacy and Electronic Communications. Article 13 of the Directive prohibits the use of personal email addresses for marketing purposes.
- USA, The CAN-SPAM Act of 2003 was passed by Congress as a direct response to the growing number of complaints over spam emails.
For detailed info on it, please refer to Wikipedia.
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