In business, a competitive advantage is the attribute that allows an organization to outperform its competitors. Michael Porter is credited for creating great works, Porter’s Five Forces Analysis, Competitive Strategy, National Diamond and Value Chain.
Slide 1, Porter’s Generic Strategies
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Slide 2, Strategic competitive advantages
Competitive advantage is the leverage a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality piques the interest of consumers. Target markets recognize these unique products or services.
Slide 3, The three forms of generic competitive advantage strategy
Cost leadership competitive advantage is a business’s ability to produce a product or service that will be at a lower cost than other competitors. If the business is able to produce the same quality product but sell it for less, this gives them a competitive advantage over other businesses.
A differential advantage is gained when a business’s products or services are different from its competitors.
Focus strategy ideally tries to get businesses to aim at a few target markets rather than trying to target everyone.
For detailed info on it, please refer to Wikipedia.